Introduction: Holiday Pricing Psychology The holiday season transforms Amazon into one of the most emotionally charged marketplaces on the planet. Shoppers aren’t just buying products they’re buying feelings: joy, relief, status, belonging, nostalgia, and the satisfaction of grabbing a “limited-time deal before someone else gets it.” Understanding holiday pricing psychology isn’t optional anymore. It’s the backbone of winning the Buy Box, increasing conversions, and maximizing Q4 profitability especially when competitors are aggressively...
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