Understanding How January Differs From December on Amazon December is driven by urgency. January is driven by uncertainty. This difference is why amazon pricing adjustments matter more after the holidays than during peak season. In December, demand is predictable. Shoppers are buying gifts, delivery deadlines drive urgency, and traffic remains consistently high. Pricing changes help, but even imperfect prices can still convert. January is different. Demand fluctuates daily, buyer intent changes, and...
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