
Introduction: Psychological Pricing Strategies In Amazon’s hyper-competitive marketplace, sellers often focus on undercutting competitors to win the Buy Box. But here’s the truth, the lowest price doesn’t always win.Shoppers don’t evaluate prices purely logically; they react emotionally and subconsciously. That’s why understanding psychological pricing strategies is a game-changer, it lets you win more sales without cutting your margins to the bone. Why Price Perception Drives Conversions Price perception is about how expensive…