Introduction: Post-Holiday Repricing Strategy The holiday rush is over. Orders have been shipped, gifts unwrapped, and now, the January returns wave begins.But here’s the truth: those returns aren’t losses. For sellers using post-holiday repricing strategies, they’re an opportunity to generate fresh revenue and strengthen market position going into Q1. Understanding the January Repricing Opportunity After the December surge, Amazon’s marketplace undergoes a reset. Inventory levels rise, prices fluctuate wildly, and shoppers return...
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