Why Pricing Confidence After Q4 Is Often Lost Q4 is intense. Prices change quickly, competitors react aggressively, and sellers often make decisions under pressure. By the time the holiday season ends, many sellers are unsure whether their prices are too high, too low, or simply wrong. This uncertainty leads to hesitation. Sellers either stop adjusting prices altogether or make sudden changes without a clear plan. Rebuilding pricing confidence after Q4 is about...
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